Bouche-à-oreille

The Mediating Role of Place Attachment in Experience and Word of Mouth: The Case of Music and Film Festivals

The Mediating Role of Place Attachment in Experience and Word of Mouth: ...

Consumer Perceptions of Arts Organizations’ Strategies for Responding to Online Reviews

Consumer Perceptions of Arts Organizations’ Strategies for Responding to...

The Importance of Word of Mouth for Museums: An Analytical Framework

The Importance of Word of Mouth for Museums: An Analytical Framework