Segmentation

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Distinctions Between Frequent Performing Arts Consumers: Implications for Segmentation and Positioning

Distinctions Between Frequent Performing Arts Consumers: Implications fo...

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Doing Well by Doing Good: Les Grands Ballets Canadiens de Montréal Offers Dance Therapy as a Strategic Initiative

Doing Well by Doing Good: Les Grands Ballets Canadiens de Montréal Offer...

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Unveiling Latent Demand in the Cultural Industries: An Application to Live Music Participation

Unveiling Latent Demand in the Cultural Industries: An Application to Li...

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Loyalty Behaviours and Segmentation of Performing Arts Audiences: The Case of Théâtre de l’Athénée in Paris

Loyalty Behaviours and Segmentation of Performing Arts Audiences: The Ca...

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Marketing Management in Arts Organizations: Differentiating Arts and Culture Volunteers from Other Volunteers

Marketing Management in Arts Organizations: Differentiating Arts and Cul...

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