Relationship marketing

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Distinctions Between Frequent Performing Arts Consumers: Implications for Segmentation and Positioning

Distinctions Between Frequent Performing Arts Consumers: Implications fo...

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Doing Well by Doing Good: Les Grands Ballets Canadiens de Montréal Offers Dance Therapy as a Strategic Initiative

Doing Well by Doing Good: Les Grands Ballets Canadiens de Montréal Offer...

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Web Strategies and the Performing Arts: A Solution to Difficult Brands

Web Strategies and the Performing Arts: A Solution to Difficult Brands

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Volunteer Management in Arts Organizations: A Case Study and Managerial Implications

Volunteer Management in Arts Organizations: A Case Study and Managerial ...

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Relationship Marketing as a Paradigm for Festivals: A Case Study of the Francofolies of La Rochelle, France

Relationship Marketing as a Paradigm for Festivals: A Case Study of the ...

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Corporate Identity in Museums: An Exploratory Study

Corporate Identity in Museums: An Exploratory Study

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