Segmentation du marché

Art Museum Visitor Segments: Evidence From Italy on Omnivores and Highbrow Univores

Art Museum Visitor Segments: Evidence From Italy on Omnivores and Highbr...

Event Preferences among Arts Patrons: Implications for Market Segmentation and Arts Management

Event Preferences among Arts Patrons: Implications for Market Segmentati...

Motivation, Ability and Opportunity to Participate: A Reconceptualization of the RAND Model of Audience Development

Motivation, Ability and Opportunity to Participate: A Reconceptualizatio...