Cinéma

The Mediating Role of Place Attachment in Experience and Word of Mouth: The Case of Music and Film Festivals

The Mediating Role of Place Attachment in Experience and Word of Mouth: ...

The Potential Effect of VOD on the Sequential Process of Theatrical Movies

The Potential Effect of VOD on the Sequential Process of Theatrical Movies

Communication Strategies to Enhance the Effectiveness of Product Placement in Movies: The Case of Comparative Appeal

Communication Strategies to Enhance the Effectiveness of Product Placeme...

Moviegoers’ Consultation of Film Reviews in the Search for Information: A Multi-country Study

Moviegoers’ Consultation of Film Reviews in the Search for Information: ...

The Social Production of Creative Products in the Television and Film Industry

The Social Production of Creative Products in the Television and Film In...