Market Research

Customer Relationships in Arts Marketing: A Review of Key Dimensions in Delivery by Artistic and Cultural Organizations

Customer Relationships in Arts Marketing: A Review of Key Dimensions in ...

Experiential Staging in the Urban Space: Video Mapping of Places and Non-places

Experiential Staging in the Urban Space: Video Mapping of Places and Non...

The Mediating Role of Place Attachment in Experience and Word of Mouth: The Case of Music and Film Festivals

The Mediating Role of Place Attachment in Experience and Word of Mouth: ...

Narrative Transportation and Transmedia Consumption Experience in the Cultural Field

Narrative Transportation and Transmedia Consumption Experience in the Cu...

Art Museum Visitor Segments: Evidence From Italy on Omnivores and Highbrow Univores

Art Museum Visitor Segments: Evidence From Italy on Omnivores and Highbr...

The Decision to Purchase a Bundled Cultural Pass: The Role of Pre-existing Attitudinal and Behavioural Relationships With One Network Member

The Decision to Purchase a Bundled Cultural Pass: The Role of Pre-existi...