Consumer Behavior

Do Children Motivate Their Parents to Play Digital Games? Child-Rearing vs. Intrafamilial Externality

Do Children Motivate Their Parents to Play Digital Games? Child-Rearing ...

Evolution of the Literature on Experiential Marketing After Holbrook and Hirschman’s (1982) Seminal Article

Evolution of the Literature on Experiential Marketing After Holbrook and...

Reviewing Experiential Value in the Arts

Reviewing Experiential Value in the Arts

The Role of Fantasies in the Arts: A Call for Better Understanding and Management

The Role of Fantasies in the Arts: A Call for Better Understanding and M...

Forty Winks

Forty Winks

Consumption Experiences in the Arts

Consumption Experiences in the Arts